Do something Term Paper Example | Topics and Well Written Essays - 1750 words

Do something - Term Paper Example Nevertheless, the organization faces significant challenges including raising enough funds for the smooth running of its activities, and commanding a global outreach. Despite this, the organization’s board of directors, the advisory board, and other well-wishers continue working around the clock to ensure the organization achieves its objectives (DoSomething, 2015). The main aim of this organization is to ensure social change and equity in the society. In addition, the organization aims at transforming people’s views about the need to care for the environment in which they live. The organization believes that bringing such a change will form the basis of a bright future for upcoming generations. The organization also aims at involving people across the globe in driving this change. DoSomething.org especially believes in utilizing the enormous power of the youth through campaigns in driving social change for a bright future (DoSomething, 2015). The marketing goals of DoSomething.org include mobilizing people through different social media platforms to join a cause for the positive transformation of the society. The organization believes involving people from various backgrounds and cultures will help in bringing in innovative solutions to the various social challenges facing the society. The organization seeks to increase the interest from various corporations and other well-wishers in supporting its campaigns. On the part of corporations, DoSomething.org aims at increasing the level of involvement of different corporations in corporate social responsibility (CSR) activities. DoSomething.org also aims at increasing its brand equity as a reputable non-profit making organization across the globe. The organization believes that such a reputation will serve as a basis of making it attractive to potential volunteers and other well-wishers (DoSomething, 2015). The organization has well-trained